What does SEO really mean, you may be asking yourself, or what does Search Engine Optimisation really entail? SEO stands for “search engine optimization.” In other words, it’s the method of improving your site to extend its visibility for relevant searches. To fully understand SEO, We’ve covered the following below.

“Ads are Annoying”

Have you ever been bombarded with ads whenever you watch YouTube or Facebook video? You are possibly be annoyed by it, but this may leads to huge sales for customers. The purpose for this is brand visibility. The more exposure your brand, the more customers – and will become sales – you will be able to secure and receive. Online advertising is building brand awareness to catch the attention of buyers.

What is SEO?

Okay, so we’ve been sugar-coating it, and rightly so, but what does SEO stand for? SEO is Engine Optimisation, and it’s the method of improving – or optimising – your website to extend its visibility for relevant searches in search engines such as Google or Bing! This is very vital to a business as the more visible you are, the higher the chances of attracting clientele and sales for your business.

Importance of SEO


All Hail Google!

As of December 2020, Google still ranks as the king of all search engines with over 90% search engine market share. This becomes important when promoting a business because we know which search engine to target. This is a vital piece of information as it brings me to the next point.

SEO in Digital Marketing

As discussed earlier, SEO is responsible for improving the visibility of your website. The easier it is to find your product on the web, the better it will be to make sales.

If you still don’t understand the importance of SEO, let me tell you a fact: About a quarter of internet traffic never clicks past the first link that appears on a Google search. According to studies, 33% of internet traffic goes to the first link. And by the 5th link, 75% of the traffic has already found their search result. So, what is SEO in digital marketing? It is the adoption of practices which will help rank your website among the highest search results of Google. If you are not optimizing your website, you do not exist in the customers minds.

Google Algorithm: BERT

Google has been employing some algorithms to present the relevant search data based on queries. The latest algorithm, BERT, was made effective from December 2019, and it’s one of the huge changes within the previous 5 years. BERT – which is an acronym for Bidirectional Encoder Representations from Transformers – is an innovative algorithm capable of understanding human language in a search box. In short, BERT can help computers understand the language a bit more like humans do. BERT is also another signal Google uses to understands the language. Depending on what you look for, any one or combination of these signals could be more used to understand your query and provide the most relevant result.

Before, search results were based on keywords only where relationship-showing words such as “for”, “to”, were ignored. For example, if previously someone would search for “travel VISA for the UK from Canada”, the search results would be focused on all travel VISAs to and from the UK Now, the new algorithm will understand that an individual wants to visit UK – and not from UK – and can show the info relevant to the need. And to top it off, it is also able to understand human-like questions that involve what, where, etc.

How to Boost SEO?

There are several methods of improving your website’s SEO. Following are some of the most common and efficient SEO practices:

Using keywords in your copy

This is the oldest, and still one of the most effective SEO practices. Keyword is a used to describe the content on your page. It is also words or phrases that a person might type in the search box. it’s the  that you want to rank for with a certain page.  Google will then analyse the web and present the information that is the most relevant to the search. Keywords will help you target this relevance. You should use both long-tail and short-tail keywords for better results

Website Content

Content marketing stands for marketing strategy its focus is to create and distribute consistent, valuable and relevant, content to invite and attract an audience to drive profitable customer action. Content on your website like articles, blog posts, videos, etc. will also help target the keywords. Furthermore, if you wanted to increase your brand visibility, you need to post content related to a topic. Your brand will be the first to arrive in the mind of your audience when they need to make a relevant purchase.

Search Engine Marketing

Search engine marketing or SEM is the strategy  of promoting a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services like Google and Bing might enter when trying to find specific products or services, which provides the advertiser a chance for their ads to appear with the results for those search queries. it involves the employment of ads for marketing such as Google ads, social media ads, and pay per click ads, etc. Advertising online using Search engine marketing, or SEM strategy, is one of the best ways to promote and grow your business in an increasingly competitive marketplace.

Optimising for Mobile-viewing

There are different SEO-boosting practices like optimising websites for mobile use. Most of the web traffic now uses mobiles as a way of surfing. this is often why the user experience must be friendly. Furthermore, most also will use voice search, so it’s also important that you simply target the common voice search questions like “where is the nearest coffee shop?”


The visibility of a website is dependent on the SEO of that website. SEO is extremely vital for a business to gain more customers online, and in today’s age, everything is found and conducted online. You might wanted to use several SEO tools and SEO practices, in addition to those mentioned above, to promote your ranking in a google search result. It shouldn’t be limited to that only but should also be expanded to mobile viewing, especially when you need to target a local market for SEO.

Fun Fact: Video search is becoming popular – with YouTube securing the place as the 2nd most popular search engine.